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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Majalah Ilmiah Teknologi Elektro Jurnal Sistem dan Informatika Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) JOSINFO : Jurnal Online Sistem Informasi JOSIKOM : Jurnal Online Sistem Komputer Ngayah: Majalah Aplikasi IPTEKS Information System for Educators and Professionals : Journal of Information System WIDYABHAKTI Jurnal Ilmiah Populer Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Media Aplikom Lumbung Inovasi: Journal of Community Service INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System
Ni Luh Ratniasih, Ni Luh
Institut Teknologi Dan Bisnis STIKOM Bali
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat

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Pemanfaatan Digital Marketing dan Pengelolaan Keuangan Pada Toko Bahan Kue Ni Luh Ratniasih; Dwi Haryadi Nugraha
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 3, No 1: Juli 2020
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.638 KB) | DOI: 10.31334/jks.v3i1.963

Abstract

Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.Competition in the cake and bread business is quite tight, this is marked by the emergence of the same business, and the increasing variety of breads and cakes offered. The development of culinary business is also seen from the number of shops opened baking cake ingredients. Partners in this service activity are a cake ingredients shop and sell pastries located in the Denpasar city market area. The name of the partner shop is "Annika Shop" which is located at Jalan Trenggana, No. 2 Penatih, East Denpasar. The shop owner named Ibu Ni Gusti Ayu Anggreni is assisted by 2 employees. In this service activity, the partner's problem handled is the lack of maximum product marketing and financial management activities are not carried out so that the loss / profit of the business can be less known and measured. From these main problems, a solution to this community service is provided, namely training in the use of digital marketing to introduce business to the wider community and financial management training. Achievement indicators are able to introduce business partners to the wider community so as to increase partner income up to 50% from before the training. Able to increase the ability and knowledge of partners in financial management up to 100%.
Co-Authors Adnyana, I Ketut Widhi Anak Agung Gede Asmara Kusuma, Anak Agung Gede Bagiarta, I Gusti Ngurah Nyoman Candra Ahmadi, Candra Dwi Haryadi Nugraha Dwi Haryadi Nugraha Gusti Ngurah Mega Nata Hilda Irmayanti Ningtyas, Hilda Hilda Irmayanti Ningtyas, Hilda Irmayanti I Gst Agung Ayu Uttami Vishnu I Gst Agung Ayu Uttami Vishnu P I Komang Setia Buana, I Komang I Made Hedi Wiguna Arimbawa, I Made Hedi I Nyoman Gunantara I Putu Agus Devayana I Wayan Agus Arnawa, I Wayan Agus Made Liandana, Made Made Sudarma Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Gede Pivin Suwirmayanti, S.Kom, MT, Ni Luh Gede Pivin Ni Made Astiti, Ni Made Ni Wayan Ninik Jayanti Pradnya Dewi, Ni Putu Ardia Ratna Kartika Wiyati Ratna Kartika Wiyati, Ratna Kartika Yohanes Priyo Atmojo, Yohanes